Marketing
- Minimum Viable Scope: Accommodate Clients’ Budget Without Compromising Your Fee or Integrity
Ling Wong
As a coach, consultant, service professional or freelancer, you have probably had this happened before: you talked to a potential client who was just perfect.
You knew you could make magic together and you offered up your package.
She really really wanted to work with you in any capacity, yet financially your “regular” package just wasn’t possible ... Read more - Website Copywriting Strategy For the Intuitive Unicorn People
Ling Wong
If you’re one of those unicorn people (like quite a few of my lovely clients); if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to “get it”… listen up.
No website or marketing copy can do a better job than you ... Read more - Don’t Raise Your Fees, Yet…
Ling Wong
You’ve seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some $997, $1,997 or $2,997 program.
So you bought the program, thinking there’s some magic bullet.
I have done ... Read more - You Need Spine To Get Dream Clients
Ling Wong
During the past year, I’ve doubled my rate and tripled project volume. I love 95% of my clients and have 0% client from hell.
Long story short — I stopped being “nice” and started showing a sh*t ton of spine the first moment I talk to a potential client.
It isn’t about sitting on my bum and ... Read more - Are These Sound Bites Screwing With Your Mind?
Ling Wong
What you say and how you say it changes the way you regard yourself, what you think and how you act. How you connect, create meaning, and deliver value.
Here are 9 “sound bites” that are screwing with our minds:
1. Authentic
Back in 2013, I wrote this post ranting about how the word “authentic” has been abused… lost its “authenticity” ... Read more - The Evil Homepage Slider = Excuse For Confused Intention
Ling Wong
If you think your homepage slider is pretty and makes you look cool, let me ask you this — how is it doing on conversion?
This whole discussion on slider and conversion has been going on for a while — Peep Laja of conversionXL started talking screaming about it in 2012 and well, sadly, it’s still widely used and still ... Read more - Having Followers Doesn’t Mean You’re a True Leader
Ling Wong
I was listening to TED Radio Hour on Disruptive Leadership in which Seth Godin talked about how leading means committing to your tribe.
So true.
Commitment is your values and convictions distilled into your POVs, delivered through the lens of your expertise, and applied to those for whom you give a shit.
Commitment is on you. You can’t ... Read more - Transformative Storytelling — Write Your Bio Meaningfully
Ling Wong
Writing an about page is a painful experience (if you’re willing to do it right.)
The good kind of pain. The delicious kind of pain. The meaningful kind of pain.
For you’re looking back at the path you’ve walked and the trail you’ve blazed. The thorns and blood and sweat and broken bones and blisters and calluses.
The ... Read more - Stop Drinking the “Leverage” Kool-aid — “Trading Hours For Dollars” Can Be a Good Thing
Ling Wong
When I talk to coaches or experts, a lot of them give me the sound byte “I want to stop trading hours for dollars.”
They want to “leverage.” They want to do “6-figure launches” and then sit on their hands.
Here’s the thing with “leverage” — you need input. You need to do the work upfront, you ... Read more - I Fired My “Potential Clients” For a Better Business
Ling Wong
When I focused on offering ONE thing under the Business Soulwork umbrella — Copywriting Alchemy (a unique copywriting process with clarity coaching and my psychic/empath superpowers baked in, along with a Midas touch,) it was awesome.
I thought I was finally on my dime — standing up for my clients’ conviction and giving voice to their lives’ work ... Read more