- Minimum Viable Scope: Accommodate Clients’ Budget Without Compromising Your Fee or Integrity
Ling Wong
As a coach, consultant, service professional or freelancer, you have probably had this happened before: you talked to a potential client who was just perfect.
You knew you could make magic together and you offered up your package.
She really really wanted to work with you in any capacity, yet financially your “regular” package just wasn’t possible ... Read more - Don’t Raise Your Fees, Yet…
Ling Wong
You’ve seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some $997, $1,997 or $2,997 program.
So you bought the program, thinking there’s some magic bullet.
I have done ... Read more - The Secret to Effective Email Marketing
Ling Wong
Being certified in Inbound Marketing and Inbound Email Marketing, I can bury you with geek talk on lead generation, lead nurturing and the likes.
But I won’t… because you’d probably just click away.
Behind all the fancy terms and jargons that can be used to impress clients and corporate employers, here’s how I’d sum up good email marketing:
RESPECT
1. ... Read more - The Missing Piece in Your “Free Session” Offer
Ling Wong
Many of us have been taught in our coach training to offer a free initial consultation to potential clients.
The assumption is that it’s “free” so people will bite.
But reality turns out to be different… Taking you up on a free session is not the same as picking up a free cheese sample at Whole Foods.
Here’s ... Read more - Your Copy Doesn’t Have to Pop & Sizzle
Ling Wong
Many trainings on email marketing, copywriting or persuasion promise to teach you how to write emails, copy or marketing materials that “pop, sizzle and whistle.”
Sounds good on paper – who doesn’t want some attention?
But wait…
Those trainings try to convince you that your copy needs to perform some stunt in order to stand out; that your ... Read more - Powerful Copywriting with Purposeful Storytelling + Responsible Vulnerability
Ling Wong
The kind of things I share with my readers and subscribers could make my mom jealous.
The intimacy, relationship and TRUST I’ve built with my community are the most valuable assets I’ve in my business.
Unlike a laptop, it won’t crash and take with it 26 days of un-backed-up work. Unlike a website plug-in, it’s not susceptible to turning ... Read more - The Secret to Sales Persuasion with Zero Manipulation
Ling Wong
When one assumes an identity, one takes actions to realize or match that identity.
As human beings, we are wired to avoid cognitive dissonance.
When we take on an identity, we make sure our actions and results match that.
You can use this psychology to create marketing communications that connect, resonate & convert.
Without being a tad manipulative.
You don’t have ... Read more - Your Process Is Key To Your Unique Positioning. Here’s How to MAKE YOUR PROCESS YOUR MESSAGE:
Ling Wong
You’ve probably heard the marketing analogy of “Pain Island, Pleasure Island and the Boat” – or some versions of it, if you’ve been around the programs & trainings block a few times.
I’ve had quite a few conversations with folks about this, and they got really confused about how to tell potential clients what they do without ... Read more - 10 Sales Page Elements that Connect, Resonate and Convert
Ling Wong
Despite the numerous “sales page templates” want us to believe, there’s no one-size-fits-all way to write a sales page.
To get people to buy from you, your sales page needs to build trust. You want your readers to feel connected to you and resonate with your message.
To do so, it’s essential that your unique message and personality come through, and that ... Read more - 5 Reasons to Ship Using the United States Post Office
Athena Member
When choosing how to mail or ship something, there are usually several factors to consider. Here are the top 5 reasons why to choose to shipping using the USPS.
1. Ease
You can create my labels online, print them and then schedule the postal carrier to pick up from your home the next day. If I have ... Read more