- Don’t Kill Your Email Marketing With This One Mistake
Ling Wong
Email marketing ain’t dead. The latest stats say it can yield an ROI of 4,300%. If you do it right — use it to nurture relationships and add value, not to spam people.
I was doing some email content strategy for a couple of corporate clients lately… and something really pissed me off.
Client #1 (CTO of a ... Read more - Simple Guide To Creating Epic Content
Ling Wong
Many people talk a good game about writing “epic posts” — 3,000-word articles that SEO and skyscraper the hell out of the whole Internet.
I write for such clients. Insider scoop: it costs a good chunk of change to publish and promote content every day.
It’s a nice-to-have if you have a decent budget to hire an ... Read more - Content Experience Design — Transformative Marketing Writing
Ling Wong
I have done a lot of research, written a ton of articles, and worked with clients on how user experience design (UX), content strategies, and customer journey design affect conversion… blah blah blah.
I can geek out on that stuff 28 hours a day. But…
When I work with my Business Soulwork clients, there’s something more than ... Read more - The Fine Line Between Having Something Of Value To Say Vs. Getting Stuck In Perfectionism
Ling Wong
A few weeks ago we took a family vacation.
On the 3+ hour drive up from NYC, my 8-year-old (who’s on iPad detox) was bored out of his skull.
20 minutes in, he gave us the “are we there yet.”
30 minutes in, his brain short-circuited and his started talking non-stop… for the rest of the 3-hour ride.
35 ... Read more - Essential Questions For Effective Blogging
Ling Wong
Starting a blog post could be a drag, even for experienced writers.
I have written articles for clients in many different industries (and have to make data analytics and the likes sound as captivating as Game of Thrones.)
Staring at a title or a bunch of keywords won’t get you very far.
To get the gears turning, I ... Read more - Your Brand’s Insider Handshake
Ling Wong
I came across this video from Strava, which does a good job expressing their brand message.
They don’t push you the product. They sell you an identity.
They don’t try to appeal to everyone. They speak the language of athletes.
Pay attention to the last few seconds of the video.
It’s a cyclist taking a break. Wiping his nose.
As an ... Read more - The Tricky Thing About “Writing Conversationally”
Ling Wong
You’ve read those blog posts that tell you to write “conversationally,” right?
It probably makes the whole writing thing sound less intimidating, which isn’t a bad thing to encourage people to get started.
The problem is, it’s somewhat misleading.
Writing “conversationally” is quite far from “write like we speak.”
I know, because many clients send me recordings or transcripts ... Read more - [ VIDEO ] Blogging For Business — the Survival Guide Webinar Replay
Ling Wong
https://www.youtube.com/watch?v=t4XqN14HIB0
Catch the rest of the Content Marketing in Plain English free webinar series at http://business-soulwork.com/content-marketing-webinar/
About Ling
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells” now available on Amazon.
Through her unique blend of marketing coaching, content experience design and ... Read more - [ VIDEO ] Content Experience Design Webinar Sneak Peek
Ling Wong
https://www.youtube.com/watch?v=B4ijwiu6M9I
New Content Marketing webinar coming your way! This time we talk Content Experience Design, plus I’ll show you how to determine exactly what content to create, what format to produce and what channels to promote your content to get in front of the right audience.
Don’t miss out >> http://business-soulwork.com/content-marketing-webinar/
Read more - A 3-Part Process to Simplify Your Content Marketing
Ling Wong
Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion.
Sure, you gotta write about a topic that makes you tick. Otherwise, the lack of enthusiasm will come through loud and clear.
Yet, you also need to make sure that the topic is relevant to your ideal audience.
Coming ... Read more