- Essential Questions For Effective Blogging
Ling Wong
Starting a blog post could be a drag, even for experienced writers.
I have written articles for clients in many different industries (and have to make data analytics and the likes sound as captivating as Game of Thrones.)
Staring at a title or a bunch of keywords won’t get you very far.
To get the gears turning, I ... Read more - Your Brand’s Insider Handshake
Ling Wong
I came across this video from Strava, which does a good job expressing their brand message.
They don’t push you the product. They sell you an identity.
They don’t try to appeal to everyone. They speak the language of athletes.
Pay attention to the last few seconds of the video.
It’s a cyclist taking a break. Wiping his nose.
As an ... Read more - The Tricky Thing About “Writing Conversationally”
Ling Wong
You’ve read those blog posts that tell you to write “conversationally,” right?
It probably makes the whole writing thing sound less intimidating, which isn’t a bad thing to encourage people to get started.
The problem is, it’s somewhat misleading.
Writing “conversationally” is quite far from “write like we speak.”
I know, because many clients send me recordings or transcripts ... Read more - [ VIDEO ] Blogging For Business — the Survival Guide Webinar Replay
Ling Wong
https://www.youtube.com/watch?v=t4XqN14HIB0
Catch the rest of the Content Marketing in Plain English free webinar series at http://business-soulwork.com/content-marketing-webinar/
About Ling
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells” now available on Amazon.
Through her unique blend of marketing coaching, content experience design and ... Read more - [ VIDEO ] Content Experience Design Webinar Sneak Peek
Ling Wong
https://www.youtube.com/watch?v=B4ijwiu6M9I
New Content Marketing webinar coming your way! This time we talk Content Experience Design, plus I’ll show you how to determine exactly what content to create, what format to produce and what channels to promote your content to get in front of the right audience.
Don’t miss out >> http://business-soulwork.com/content-marketing-webinar/
Read more - A 3-Part Process to Simplify Your Content Marketing
Ling Wong
Content Marketing is not just a weekly writing exercise. You actually need to produce something that drives traffic and conversion.
Sure, you gotta write about a topic that makes you tick. Otherwise, the lack of enthusiasm will come through loud and clear.
Yet, you also need to make sure that the topic is relevant to your ideal audience.
Coming ... Read more - How To Create Great Content Without “Giving Away the Farm”
Ling Wong
Successful content marketing is built on great content that’s relevant and valuable to your audience.
We all get that.
The dilemma for many is: how to do this without giving away the farm?
There doesn’t seem to be a straight answer to this question.
Some people can share a lot of content and are still confident that they aren’t ... Read more - Blogging For Business — the Survival Guide Webinar Sneaky Peek
Ling WongClick here to watch the sneak peek video. Learn more about the Content Marketing in Plain English free webinar series HERE. Simply publishing religiously on your blog without smart content marketing strategies to guide your effort is not going to give you the ROI everyone is talking about. It’s noisy out there. If you build it they probably won’t ... Read more - How To Make Blogging Work For Your Business
Ling Wong
You’ve heard how content marketing yields high ROI. You know blogging is an integral part of this methodology.
Do you know how to take blogging from a weekly writing exercise to a strategy that drives traffic, increases conversion and brings in clients?
Here’s the deal:
Simply publishing religiously on your blog without smart content marketing strategies to guide ... Read more - Avoid This Fundamental Content Marketing Mistake
Ling Wong
I’m pretty serious about my cycling (I’m a roadie, btw.)
I ride my bike on the trainer for 90 minutes at a time, 5-6 days a week. When I ride outside, it’s often 3,000’+ of climbing a pop.
With that, comes a whole lotta muscles that resulted in less-than-skinny-jeans-friendly big legs.
I haven’t been too happy about that.
So I ... Read more