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Honesty May Be the Best Antidote To Fears

December 31, 2017 by Ling Wong Leave a Comment

Honesty means we won’t be wasting time spinning stories and coming up with excuses to fool ourselves and others.

Honesty means facing one Truth instead of parsing through the variations of false pretense that fears lead us to create. There’s one clear choice without the distraction.

Honesty means getting to what truly matters so we all get to move on — even if it hurts at the moment.

I talk a lot about honest marketing.

And I want to layer this idea of honesty — being honest with ourselves — onto what we say and do.

Being honest about our values and convictions means we don’t chase bright shiny objects that don’t align with what we stand for.

Goodbye, fear of missing out.

Being honest about what’s the right expression of our message means we don’t get sucked into buzzwords and clichés out of fears or the need to fit in.

Goodbye, fear of not being good enough.

Being honest about the story you want to tell and what makes you tick means how you do YOU in your business is nobody else’s business.

Goodbye, fear of being criticized.

About Ling

Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.

Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner, and chocoholic.

Access her Content Marketing in Plain English webinar series here.

This article was first published on business-soulwork.com

Filed Under: Empowerment, Entrepreneurs, Growth

Website Copywriting Strategy For the Intuitive Unicorn People

July 28, 2017 by Ling Wong Leave a Comment

If you’re one of those unicorn people (like quite a few of my lovely clients); if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to “get it”… listen up.

No website or marketing copy can do a better job than you interacting with your potential clients so they can experience the magic.

I love words and I truly believe in its power. But I’m also a yogi, runner, and cyclist. I know there are just things you have to “get it”, feel it, and experience it in the body… instead of intellectualizing it.

If you refuse to launch until you have the “perfect” website copy to communicate every single aspect of what you really do, you’ll likely be stuck forever.

Here’s the deal. Your website copy doesn’t need to be perfect… it doesn’t have to express every facet of your magic.

What you need is an aligned intention so you can put the right energy behind your words. I’ve read (or more like, study and dissect) enough sales page to realize that when I’m looking to work with or buy from someone, I don’t read the words on the page anymore.

I feel the energy. Within less than a minute, I know if that product or service is right for me. More often than not, people get too hung up on the superficial expression of words and forget about how they are weaved together to communicate a big picture of who you are.

Loosen up.

Don’t ask your website to do all the heavy lifting. Instead, just a couple of things:

(1) Tell visitors enough about you so they’ll trust you. Be honest. Create emotional connection and resonance to make them feel comfortable around you. Tell your story in a meaningful way. Express your values, convictions, and unique perspective. Show your true colors. Get the right people in the door.

(2) Tell visitors enough about what you do and how you solve their problems in a way that their left brain can understand. Enough so they’ll contact you to inquire about the next step. Enough to get them to interact with you in person so you can deliver your magic.

That’s it! Be honest, stand for something, show some guts. Get them to talk to you.

The good news is, you don’t need anything fancy to do that.

It boils down to a very simple website structure: a homepage (that tells visitors what action you want them to take within 8 seconds — that’s our average Internet attention span, just 1 second shorter than that of a goldfish,) an about page, and a work with me page. Then you add a contact page and maybe a blog. KISS.

When you get these three pages right, you have a solid foundation for all your content and communications.

If working your magic 1:1 is how you get the best conversion in selling some $X,000 package, why would you spend time, energy, and money on convoluted bells and whistles peddling $7 “trip wire?”

The right question to ask is — what’s the shortest path to getting people to trust me and resonate with me enough to have a conversation with me, experience the connection, and get a taste of the transformation?

Your website’s job is to take people down that path. The rest is just distraction (at least until you get your cashflow & reputation solid and have clarity about your body of work. Then you scale — even then, it’s optional.)

Done.

I know, sometimes it’s easier said than done. Let me write the damn thing for you.

Done.

About Ling

Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.

Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.

Join her upcoming Content Marketing in Plain English webinar series here.

This article was first published on business-soulwork.com

Filed Under: Entrepreneurs, Growth, Marketing

Lessons From Doctor Strange’s Cape

April 17, 2017 by Ling Wong Leave a Comment

Recently I watched the movie, Doctor Strange.

What stuck with me was his cape, the Cloak of Levitation.

It’s not your typical superhero cape.

I NEVER figure out why so many superheroes wear capes (except to risk getting caught in huge machinery so the wearer would get chewed up by giant gears.)

Until now…

Doctor Strange’s cape jumped up and beat the crap out of the bad guys. It flew down and saved its owner from a fall.

And it brought me to thinking…

Everything we put out there — a plugin on the blog, a content strategy or a promotional tactic — needs to serve a purpose.

It should take you closer to YOUR objective instead of just being something to check off the list because others are doing it.

It needs to be more than busywork just to show others and YOURSELF that you’re doing something… so you can hide from fears or guilt.

Every element, every word, every sentence — needs to be executed with intentionality.

Don’t just cough up a 1,500-word post with regurgitated keywords because you’re supposed to.

Don’t run a bunch of FB ads without first defining your objectives, understanding your audience or crafting a coherent user experience… just because everyone else is throwing money at it.

Instead of a piece of cloth that hangs on your back just so you can trip on it (I know I would) the superhero cape should serve a more useful purpose. Otherwise, it could do more harm than good.

Many like to say they’re starting their businesses to get out of the rat race. Yet, they’re putting themselves into a different one… chasing regurgitated content and me-too marketing. Just to look the part.

Opt out for a moment if you have to… Pause. Re-orientate. Find the right cape. Because you’re the boss.

 

About Ling

Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.

Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.

Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.

She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.

Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.

Join her upcoming Content Marketing in Plain English webinar series here.

This article was first published on business-soulwork.com

Filed Under: Business, Business, Entrepreneurs, Marketing

Gratitude Share

September 22, 2016 by Paula Czeisler Leave a Comment

I was actually the one who remembered to do gratitude share at the end of our meeting last night (Northwest NJ Chapter).  🙂 I am grateful for family, friends, a job, and our new kitten!

Filed Under: Gratitude

Wayne Dyer – Empowering Thoughts and Quotes

February 26, 2016 by Sue Urda Leave a Comment

Enjoy this beautiful collection of 13 Wayne Dyer inspirational quotes, as Dr. Dyer offers us some of this greatest wisdom—with stunning visualizations, stimulating music, and appearing and disappearing images…

Filed Under: Feel Good, Spirit, Video

Arlene Michel Rich, The Spiritual Awakening

February 7, 2016 by Arlene Rich Leave a Comment

Filed Under: Inspiration, Spirit, Spirituality

I AM GRATEFUL for my “Sticktoitivity”

February 5, 2016 by Sue Urda Leave a Comment

  1. I am grateful for my willingness to persevere and persist even when things get tough or I don’t really feel like it. 
  2. I am grateful for the wonderful partnerships we have for our business.
  3. I am grateful for the beautiful sunsets on the lagoon. 

Ahhhhhhhhhhh…

Filed Under: Gratitude

Grace And Gratitude – Olivia Newton John

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

All Of Me – John Legend & Lindsey Stirling

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

We Are The World – USA FOR AFRICA

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

I Just Called To Say I Love You – Stevie Wonder

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

True Colors by Cyndi Lauper

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Annie’s Song – John Denver

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Stronger – Kelly Clarkson

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Greatest Love Of All ~Whitney Houston

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

The Twist – Chubby Checker

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Oh, Pretty Woman – Roy Orbison

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Macarena

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Footloose

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Journey – Don’t Stop Believing

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Man in the Mirror – Michael Jackson

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

3 Hours of Beautiful & Relaxing Harp Music

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

1 Hour Tibetan Healing Sounds: Meditation Music, Relaxing Music, Soothing Music, Relaxation

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Imagine – with Lyrics – John Lennon

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

What a wonderful world – LOUIS ARMSTRONG

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Have I Told You Lately That I Love You – Rod Stewart

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Wonderful Tonight – Eric Clapton

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Dirty Dancing – Time of my Life

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

Hero – Mariah Carey

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

I Believe In Love – BARBRA STREISAND

January 31, 2016 by Powerful You! Leave a Comment

Filed Under: Feel Good, Music

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