Content marketing is hot.
And with anything hot, there are templates, checklists, and formulas popping up everywhere.
Best practices are there for a reason.
But if you implement them mindlessly – spitting out listicles and how-to bullets just to go through the motions so you can check “content marketing” off the list – you’re doing more harm than good.
We’re drowning in mediocre content. We don’t need another list of 10 tips to whatever with no unique perspective or consideration for how your readers can make the most out of such generic advice.
Not taking the time to map out your readers’ “customer journey” and to understand how to position your content so it’ll make a difference in their lives.
Not stepping up to develop and share your convictions and points-of-view that would help your readers see their challenges from a different perspective and take meaningful actions.
Not giving the topic deeper thoughts, not introducing complexity to the conversation and not challenging the status quo; staying within the safe zone of “what I’m supposed to say” just so you don’t get in the line of fire.
Intellectual laziness leads to content that makes zero impact on your audience’s life. Respect their headspace, don’t waste their time.
If content marketing and copywriting are making your head spin, don’t fret.
(1) Book a 30-min Content Strategy Brainstorm Session at the special rate of $47 to help you get clear on what to focus on right now, the kind of content to produce, and/or how to write with more oomph in a way that connects with your audience.
(I won’t sell you anything during the call. You can, of course, ask me about it after the 30-minute is up. I want you to walk away with 30-min worth of pure strategy.)
(2) I’m opening up a few slots for clients who want my blogging fairy dust. Not just strategy… I’ll write the damn thing for you. Here’s a bit about the process and a case study.
Get in touch and we’ll design a package that works for you.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Get her free WEBSITE COPY ALCHEMY video here.
This article is first published on business-soulwork.com