A few weeks ago we took a family vacation.
On the 3+ hour drive up from NYC, my 8-year-old (who’s on iPad detox) was bored out of his skull.
20 minutes in, he gave us the “are we there yet.”
30 minutes in, his brain short-circuited and his started talking non-stop… for the rest of the 3-hour ride.
35 minutes in, his lip flapping was effectively ignored by both parents and even his 5- year-old little brother.
As if he needed to hear himself talk to validate his existence.
Same goes for many people who churn out content because they’re told to do so.
If they don’t post 7 times on social media every day and get some likes, they wonder if they still exist.
Some have been told that unless they publish every day, 3X a week, once a week, or whatever, they aren’t doing it right.
Sure, consistency is a good thing.
But too rigid a structure coming from the wrong intention (e.g. checking things off the list, fear of looking “bad,” or getting an ego fix) does more harm than good.
When you feel pressured, your creative juice doesn’t flow.
When your creativity is crimped, you panic.
When you have to cough up something (anything!) when you aren’t inspired, you regurgitate.
Regurgitating stuff makes you lazy. Laziness invites more regurgitation.
You end up in the marketing echo chamber and not contributing any original perspective or adding any value to the conversation.
You sound just like everyone else, you aren’t connected with your content, and you wonder why the heck you’re going through the motion… or worse, getting ignored.
There’s a fine line between having something of value to say vs. getting stuck in perfectionism.
Adding value is a client-centric mindset. Perfectionism is ego-driven fear.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Access her Content Marketing in Plain English webinar series here.
This post was first published on business-soulwork.com