On developing YOUR unique expression through business to reflect an elegant simplicity with depth and meaning.
1. Be Nimble
Take a page from the tech startup playbook, and adopt a “Rapid Prototyping” mindset.
You’ve gotta start somewhere, and you won’t know until you take the action, see the results, and learn from real reactions from real people.
Don’t chase your tail in circles, waiting for all those marketing exercises to look perfect. Stop thinking if you get the approval of some business coach, your business will be bulletproof.
Hone in on your genius by doing good work… and see where you excel.
Be willing to pivot. Commit to excellence, not convenience.
Don’t get too attached just because you’ve invested time and money in some training or certification. Everything builds up to a final expression that’s uniquely yours because you’re bringing to the table a one-of-a-kind combination of skills and experiences.
2. Don’t Spread Too Thin
We’ve been told a million and one things we need to “fill the funnel” – the freebies, the tripwire, the ebook, the online course, the big group program, the small group program, the private coaching, and the live event.
When those coaches break up the numbers and show you how to get to “6 figures,” it sounds pretty darn good… if you can do 7 things all at once.
Yet, chances are, you’re not a genius in delivering every single format. You may suck at some and drag your ass on others… people can smell it miles away if you aren’t excited about it.
If it’s just something to check off the list, don’t do it.
You don’t have to fill up every single “rung” of what a “business model” should look like. You don’t have to offer everything everyone is selling.
You need to find the expressions that allow you to be in your zone of genius as much as possible. And get unapologetically good at it.
3. Redefine “Leveraging”
What about “leveraging?” You may ask – because that’s another irresponsible sound byte so many are tossing around.
Irresponsible because it’s defined rather narrowly in most cases and often send us down a rabbit hole.
Think outside “leveraging = 1: many” box in the form of digital products, online courses or group programs.
(Note that you have to invest time and effort to create those content before you even get paid… there’s always an opportunity cost. Is it the best way to spend your time and genius? Have you done the work to make sure you don’t hear cricket when you launch?)
For me, I know my genius doesn’t lie in running group programs.
(Even though I just launched the Become a Published Author in 4 Weeks Bootcamp, such format is never my bread and butter. I chose to do it because it’s in alignment with my values and convictions, and I believe it to be the right expression.)
Am I out of luck in the “leveraging” department? I beg to differ.
I decide to focus on the broad and the bespoke – the generation of ideas and knowledge for a large audience (blog, webinars, books) and the application & execution for specific individuals (private clients.)
They feed into each other: the content distribution attract my ideal clients, and the insights I get from working with clients inform new ideas.
I also work with corporate clients on inbound marketing, content marketing, and email marketing.
These engagements keep me on my toes with content marketing and copywriting best practices, for which I leverage to deliver high-quality work, with smart strategies baked in, for my private clients.
Leveraging can just simply mean that you hone your skills, get amazingly good at it, articulate the value and relevance so you can charge a premium.
4. Forget “Charge What You’re Worth”
This is my big pet peeve.
Don’t tie your self-worth with what people pay you… so disempowering.
I’ve heard coaches being told in whatever training that they’ve to charge some crazy amount per month (even if they’re just starting out)… otherwise, they’re not doing it right.
Before we talk number, let’s talk what the number is about.
It’s about what you bring to the table. It’s about how you create meaning and deliver value.
It’s about whether you can say it out loud with confidence and conscience.
Your fee is only as good as what people are willing to pay – and it depends on how confidently and genuinely you can articulate the value, and do good work to deliver above and beyond your promise.
Those who charge $10k a month, and make it worth every penny and more, didn’t start there. They deliver, and they demand a fair exchange for the value they create for their clients.
Get to work. Don’t put yourself on the pedestal. Put yourself in the trenches.
5. Get Out Of the Bubble
All the coaching, programs, and training are putting us in the echo chamber.
It took me almost a year to detox so I can hear mySELF think.
Do what’s right for you. Don’t get sucked into sound bytes and rhetoric.
We’re seeing a backlash to all the sales messages, online courses, and coaching program in this space. When everyone wants to sell you something that sounds just like the next guy, the market gets jaded, skeptical and resistant.
You need to be surer than ever what YOU and your business need at this moment before investing. It’s not “if you’re unwilling to invest in yourself (and whip out the credit card now) you can’t expect others to invest in you” rhetoric – which is selfish, fear-based BS.
It’s not just the money. It’s the TIME and mental space – if you spend time and mental space on one thing, you won’t have it for others that actually matter.
6. Be Honest With Yourself
At the end of the journey, YOU are what matters.
Enough asking your Facebook group buddies how to make your decisions. Don’t be intellectually lazy. Take responsibility.
Most people you meet along the way will eventually fall off – what you do needs to be meaningful to you.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.”
Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Get her free WEBSITE COPY ALCHEMY video here.
This article was first published on business-soulwork.com