If you experience resistance from your right brain when you set “specific” goals that make your “creative” side feel boxed in and encounter doubts from your left brain when you go the “touchy-feely” route…
I want to share a 6-step process that has made both my right brain and left brain happy:
The process makes the left brain happy because it addresses the strategic and tactical components. It appeals to the right brain because it’s grounded in the emotions and personality.
And there’s a logical line of reasoning between the right brain pieces and the strategies or tactics.
I’m sharing this process with you, and I hope this will spark some ideas and help make your goal setting and planning a whole lot more meaningful.
Before we proceed, here’s a quick plug that the “Become a Published Author in 4 Weeks” Bootcamp will be starting on Jan 9.
Get in early because I have a couple of things for you to do before we kick off so you can make our time together more efficient and meaningful.
Let’s get back to the goal setting thing… (I’m illustrating the process with my own personal goals):
1. Personal Meaning
What’s the foundation of my goals and vision? What’s important for me? What’s the guiding light that’s always there regardless of what I do?
(This drive creates a sense of inevitability that keeps you motivated.)
For me, it’s always been about creativity, originality, and individual expression.
Not only through how I do ME in my business but also how my work helps my clients and audience facilitate and experience the creative process of individual expression.
2. Larger Context
How am I going to ground my work in this world? What’s the impact of my “personal meaning” when applied to those I deliver value for?
(When you create something relevant, your efforts and values are acknowledged. This is the positive feedback loop that fuels your momentum.)
I want to ground my personal meaning in a community of those who want to find their voice, put a stake in the ground about their convictions, realize and articulate the meaning in their businesses, and communicate the relevance of their body of work to their audience.
3. Unique Edge
What’s the most effective and satisfactory way to deliver value to my clients and audience (#2) in a manner grounded in my personal meaning (#1) while tapping into my strength and superpowers?
Here’re the few things that when combined, would give me the edge:
- I help clients find clarity fast. Within a 20-minute conversation, I can nail their core message and unique positioning.
- I have a load of knowledge (and am certified) in inbound marketing, content marketing and copywriting. I write for corporate clients, which help me stay current with best practices.
- My years studying design and architecture in Ivy League schools give me the “killer instinct” when it comes to finding creative expressions grounded in critical thinking.
I combine creative process and creative thinking with solid content marketing best practices to help my clients transform their convictions, personalities, life experiences, skills and talents into meaningful marketing communications.
That’s what I do.
4. Big Vision (3-5 years?)
What’s my end game? Instead of focusing on what I “do” it’s about what meaningful outcomes would look like – as a reflection of my personal meaning, larger context, and unique edge.
Offering bespoke content services to clients with guts while creating materials to help more people cut through the BS, nail their message, find their voice and express their personalities in a meaningful way through the lens of business and marketing.
Living in a houseboat, writing, and riding my bike. Having the resources and flexibility to go on cycling trips all over the world. Climbing monster mountains… followed by wine-drinking, of course.
I don’t have to save the world everyday 😉
5. Strategic Goals (1 year?)
What’s the general direction in the next year to take me closer to my big vision? What’s my focus? How do I create a filter so I can discern what opportunities to take on and what projects to implement?
(Caution – don’t get greedy, and don’t get stuck in the tactical.)
(1) Streamline my offering to content strategy and copywriting service with my clarity work baked into the process – I want my clients to walk away with clarity they can implement right away;
(2) Build expert status and be known as an expert in Content Strategy and Copywriting with Guts and Soul;
(3) Bring content marketing best practices into marketing for coaches, consultants, service professionals, solopreneurs and small businesses.
6. Tactical Implementation (3 months?)
What projects do I embark on in the next 3-6 months that will contribute to achieving the strategic goals?
(1) Launch and run “Become a Published Author in 4 Weeks” Bootcamp;
(2) Revamp offering to focus on content strategy and copywriting service with the unique positioning of helping clients get more clarity and confidence during the process (two birds with one stone!);
(3) Offer more webinar (and maybe publish another book) to build audience and boost expert positioning;
(4) Continue writing gigs with corporate clients to stay current on best practices.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.”
Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Get her free WEBSITE COPY ALCHEMY video here.
This article was first published on business-soulwork.com