Content is an integral component of many inbound marketing strategies.
Creating relevant and valuable original content is a great way to drive traffic, yet it could be a lot of work.
What happens when you’ve to take a week or two off and you’re the sole content-creator in your business?
Do you have to put growth on hold, or is there other ways?
I experienced a sizable list growth during my recent relocation (= no time for anything else for a week,) and there’s no magic bullet…
Once in a while I do a guest-posting spree.
A month or two ago, I submitted a number of guest posts and some went live during my moving week.
Here’re a couple of them:
>> 3 Copywriting Mistakes, and How to Fix Them (Jon Morrow of SmartBlogger tweeted this one out and that little blogger geek in me had a heart-in-mouth moment)
When they were posted, all I needed to do was to moderate comment, reply to tweets, schedule retweets and help promote the posts.
Beats having to squeeze a thousand words out of a brain that had neurons firing the wrong direction…
>> If you want to get my guest blogging secret, grab this guide.
On top of guest posting, I’ve been blogging regularly so I’ve an “arsenal” of content I can tap in and share on social media to drive traffic over time.
It’s not just one link to one post and it’s done. There’re a few ways to use the content so it goes a few extra miles for you. Here’s how I usually do it:
- Post a piece of content on blog – this is one URL you can share.
- Repurpose the content to LinkedIn Pulse or similar platforms specific to your industry – this is another URL you can share.
- Send the content out to your list, also get the URL to the browser version of the newsletter to share on social media (tip: supercharge it with a snip.ly link that takes people to your lead magnet.)
- Submit a version of the content to syndication sites.
- Make social media graphics with quotes, and share them out over time with links back to your blog.
- Join a few blogging groups and promote each other’s posts.
Bonus tip: If you’ve written a really great piece of content in the past, you can “resurrect” it by updating the content and re-promoting it. Even better, you can gain more engagement and interaction by adding a contest, like so.
I’ve put together some detail strategies and tactics on blog promotion to help you get the most out of your content marketing effort – and they’re all in this super affordable guide.
This post is originally published on business-soulwork.com
Ling Wong :: Copywriting Alchemist | Intuitive Brainiac | Creativity Mentor. Through her unique blend of Business + Marketing coaching/consulting with a Mindset + Psychic Twist, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts – by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 10 years experience in the online marketing industry.
Get her brand new WEBSITE COPY ALCHEMY video here.