How Do I Figure Out Social Media Marketing for My Small Business?
Or What do I do first?
When I go to networking meetings and share with other small business owners my specialty of creating websites and online marketing consulting, I always get asked about the mystery of that latest buzz word, social media marketing. They are frustrated and say things like–I have a Facebook Account but I don’t know what to say and what is Twitter for–?
Are you one of these confused business owners? Many small business owners already have a website. They may have started a blog. They might even have a Facebook profile, a LinkedIn profile and maybe even a Twitter account but most people are clueless when it comes to having a social media marketing strategy that will actually get results-people signing up for their newsletter or even people inquiring about their services from online efforts.
Excellent Website Presence
The simple thing that I advise is not to worry about becoming an expert in all of these at once. Before you as a small business start microblogging on Facebook or Twitter or joining business groups on LinkedIn, I recommend that you have an excellent website presence that people feel is easy to navigate with a compelling what’s in it for me statement and purpose on each page. In other words, before you take all that time to put together your social media profiles and figure out how to word your Facebook and Twitter comments, make sure the business home you are welcoming these prospects to is professional and effective.
I guess it is obvious since I am a a website designer and developer that I would be aware of this essential. As an an avid and enthusiastic participant in social networking myself, I do love to follow other businesses. After reading intriguing comments on Facebook or Twitter, I always link to the listed website to find out more and I am often disappointed at what I see! Maybe you have had this experience too.
Don’t Make Me Think!
So many small businesses may have started their businesses five or more years ago and have not done anything new to their websites since then! This is a huge mistake as the online strategies and opportunities are changing daily! Making sure your site design is up to date, clean and easy to navigate with the latest information on your company is just basic today. I recently read the excellent web usability book by Steve Krug titled Don’t Make Me Think which is the perfect advice as you review each page. Make it easy and keep it updated! There is so much more than creating your basic pages. Starting a blog to set yourself up as an authority in your field is one. Making sure each page has a clear purpose and a call to action for your prospects is another. And making sure there is an opt in box to sign up for newsletters and to keep track of potential leads is really key and not to be overlooked.
As I explain these details to fellow business owners, I usually end up offering a free evaluation of an owner’s website so that I can make a few recommendations. Once you have a site that is going to work for you and your customers, then I offer my insights on successful blogging tips and which social networking sites would be most successful for particular businesses.
Your Website needs to be an Inviting Home
So next time you get frustrated about how to use social networking, take a look at your website first and make sure it is an inviting home for your potential new guests! That is your first step to figuring out Social Media Marketing. Stay tuned to this blog for more tips.
For more tips on social media marketing, follow this blog and visit Karen Teeters’ website at FiveStarSiteMakers.com. You may republish this article in full. Just make sure you list this paragraph and provide a link.