Honesty means we won’t be wasting time spinning stories and coming up with excuses to fool ourselves and others.
Honesty means facing one Truth instead of parsing through the variations of false pretense that fears lead us to create. There’s one clear choice without the distraction.
Honesty means getting to what truly matters so we all get to move on — even if it hurts at the moment.
I talk a lot about honest marketing.
And I want to layer this idea of honesty — being honest with ourselves — onto what we say and do.
Being honest about our values and convictions means we don’t chase bright shiny objects that don’t align with what we stand for.
Goodbye, fear of missing out.
Being honest about what’s the right expression of our message means we don’t get sucked into buzzwords and clichés out of fears or the need to fit in.
Goodbye, fear of not being good enough.
Being honest about the story you want to tell and what makes you tick means how you do YOU in your business is nobody else’s business.
Goodbye, fear of being criticized.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner, and chocoholic.
Access her Content Marketing in Plain English webinar series here.
This article was first published on business-soulwork.com