Back in 2006-7-ish, when the term Inbound Marketing came into being, I was working at digital marketing agencies and managing projects that spanned strategy, user experience design/ information architecture, content creation, visual design, and tech development.
There was a thing called relationship marketing (coined in the mid-90’s) which mostly involved sending emails to customers once in a while (with a promo or something.)
Content hasn’t claimed it’s throne and email marketing was the playground of large corporations who had the resources to get those pretty pictures designed and coded.
Since then… a lot has changed.
Fast forward a few years, I had a coaching practice and a business creating pre-written content and marketing materials for health and wellness coaches.
I got hooked on content marketing. At the same time, my business coaching clients kept asking me to write their copy.
The perfect storm….
… I developed a unique content strategy and copywriting process (with clarity coaching baked in) specifically for coaches, consultants, solopreneurs, service professionals and small businesses.
Meanwhile, the tools and resources for inbound and content marketing have matured dramatically.
“Inbound” is no longer the exclusive domain of large corporation with big tech teams and bigger marketing budgets.
In fact, Inbound and Content Marketing have become very cost-effective strategies for solo practitioners, service professionals, and small businesses because you can start anywhere with a micro-budget and get a pretty sizable ROI (return on investment) — did you know that a well-designed email marketing campaign can yield an ROI of 3,800%??!
If you’re still thinking that you need a team, an agency, a ton of tech, a content sweatshop or a big budget to do “Inbound” — come back to 2017! (Let’s not argue the logistics of time travel.)
Don’t be so 10 years ago. I’ll show you how to adapt Inbound and Content Marketing best practices to YOUR business model…
… in the upcoming CONTENT MARKETING in Plain English Free Webinar Series.
In the first installment, I’ll show you exactly how to implement content marketing to supercharge the 4-step Inbound methodology.
You’ve probably heard of many of the tactics… the key is that we give them context within the 4-stage inbound marketing methodology to make the implementation meaningful for your business.
>> Join me, it’s good stuff.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, content strategy and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, user experience design, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Join her upcoming Content Marketing in Plain English FREE Webinar Series to crack the code to effective +meaningful online marketing.
This post is first published on business-soulwork.com