It is an exciting time for AlphaZelle! Check out who was on the cover of the GrassRoots section of the Daily Record!! Here is a sample of the article by CORRESPONDENT SUSAN BLOOM
Toxin-Free from A to Z
Landing-based AlphaZelle offers all-natural products for people, pets and home
Dale Schock and daughter Jodie Penn first began formulating their all-natural health, beauty and cleaning products in 2004.
They briefly called their new company Toxin-Free Basics, but a collective brainstorming session around a white board with their husbands helped them to streamline their mission and moniker.
“The skin is the largest organ of the body and absorbs everything, so if the first layer of the skin is healthy, those skin cells will reproduce other healthy skin cells,” said Schock, 64, of the Landing section of Roxbury Township.
“With ‘Alpha’ meaning ‘first’ and ‘Zelle’ meaning ‘cell’ in German, we aim to get down to the mother cell, or the first cell of the skin, and deliver nourishment,” said Penn, 39, of Hopatcong. “Our products provide food for the skin.”
Over a decade later, AlphaZelle has created a popular collection of nearly 60 unique soaps, creams, shampoos, moisturizers, pet products, baby products and household cleaners made with wildcrafted, EcoCert Organic and USDA certified organic ingredients, all of which are largely sold online and at local farmers’ markets and special events. CLICK TO READ A PDF OF THE FULL ARTICLE