Writing an about page is a painful experience (if you’re willing to do it right.)
The good kind of pain. The delicious kind of pain. The meaningful kind of pain.
For you’re looking back at the path you’ve walked and the trail you’ve blazed. The thorns and blood and sweat and broken bones and blisters and calluses.
The metamorphosis that turned you into soup. The fire that reduced you to ashes.
To make sense of it all. To know that they happened for a reason. To know that you didn’t go through it all in vain.
To tear it all to pieces so you can put it back together stronger. With more integrity and faith and trust and confidence than ever.
To know what you stand for. To step up and own it. To be brave, to embrace. To look all those emotions in the eyes and say “I’m still standing.”
To be so, so clear about your WHY that there’s no room for doubts and fears and comparison and that pit in the stomach or that lump in the throat.
To know, without a shadow of a doubt, why you do what you do and why you’re unique.
To connect with those you’re meant for. To make trust and a big energetic hug, not manipulation, your most powerful marketing tool.
Transformative Storytelling is a critical component of my Content Experience Design process. It helps you EXPERIENCE YOU so you can be brutally honest in your marketing. Honesty –> Alignment –> Resonance –> Connection –> Conversion = good for business.
Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.
Through her unique blend of marketing coaching, Content Experience Design and copywriting process, she helps the maverick-preneurs uncover, articulate & transform their WHY into content that connects, resonates and converts — by way of an intuitive yet rigorous iterative process born out of her Harvard Design School training and 15 years experience in the online marketing industry.
Ling is Inbound Marketing, Content Marketing, and Email Marketing certified. Through her writing engagements with various SaaS and marketing companies with the goals of driving organic traffic, building readership and increasing conversion, she’s well-versed in topics including online marketing, content marketing, eCommerce, conversion, UX, social media marketing, and more.
She helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances.
Ling is an avid cyclist with OCD (obsessive climbing disorder,) runner and chocoholic.
Join her upcoming Content Marketing in Plain English webinar series here.
This article was first published on business-soulwork.com