My mission is to educate the consumer on the toxic ingrediens found in many of the products they use daily: to create safe, healthy, eco-friendly products and market them at a fair and competitive price, there-by helping to create a safer & cleaner world.
'Do unto others as you would have done to you'
My perfect customer is someone who honors their mind, body and spirit by living an Organic Toxin-free Lifesyle.
Dale’s many hats though out the years include those of bookkeeper, bank teller, stay-at-home mom, networker, artist, caregiver and entrepreneur. While searching for a remedy for her itchy, painful rashes, Dale joined numerous wellness companies from 1993-2003. Her passion--ignited when she discovered that many of the products she used contained toxic ingredients that caused her chemical sensitivity—led to her current mission and AlphaZelle was born! AlphaZelle offers healthy, eco-friendly, toxin-free (clean and green!) household products for the whole family, including pets, and educates consumers about how to find safer and cleaner products and replace toxic ones with healthy, eco-friendly versions.